As an advertising agency, or an advertiser, you want to know how much you are spending on your media buy and how it is performing. The breakdown report described below will provide you with the metrics needed to make timely adjustments and maximize the campaign's ROI. Instructions Click on the main menu "Reports / Expense / Daily" Select a specific zone, ad, advertiser or your agency account (default) Choose a date range or use the default range ("Last 31 days") You will see the first tab "Total" and then additional tabs for the breakdown reports: Ad Expense, Zone Expense Ad Expense The ad breakdown report helps you monitor the ad performance. ...
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