New - Ad spending report for advertisers and ad agencies
As an advertising agency, or an advertiser, you want to know how much you are spending on your media buy and how it is performing. The breakdown report described below will provide you with the metrics...
View ArticleWhat is VAST?
As online video advertising became more common, ad servers struggled to provide a video serving code that would work consistently across different video players used by their clients. To help solve...
View ArticleDoing A Little Ad Investigation
Whenever you create an ad, you need to make sure you have a way of tracking its results so that you can get a real sense of how it performed. Not every ad is going to be a winner, but you need to be...
View ArticleA Guide on Designing A Text Ad That Works!
If you want to advertise your product or service, a text ad can be very effective. A text ad is similar to a classified ad on a newspaper with significant improvements for the digital age. Often, it is...
View ArticleWhy visitors dislike advertising on your website? What can you do about it?
If truth be told, internet users have developed something of a love/hate relationship with online advertising. You often hear people complain about the presence of ads when they visit a website, but...
View ArticleWhat makes online video advertising attractive?
There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the...
View ArticleIs Your Ad Really Underperforming?
The internet has created the seeming need for instant gratification. This is even true in advertising, where companies will quickly consider a particular ad campaign to be useless if it does not...
View ArticleFive ways to offer advertisers more value on your online newspaper/magazine
Newspapers and magazines have slowly but surely been stepping away from the traditional print format and have now been overtaken by their newly preferred digital format. This has allowed a lot of...
View ArticleFive questions to ask before you advertise on a website
There are few, if any, large corporations that can survive without spending money on some sort of advertising. This is why you still see established businesses putting ads on TV or on websites all...
View ArticleFive reasons for your advertiser to keep advertising on your site
When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is...
View ArticleFive reasons an advertiser might no longer want to advertise on your website
Landing several good advertisers is a great way to monetize your website, but they will only stay if they feel as though advertising with you is beneficial for their business. Most companies have a...
View ArticleDoing A Little Ad Investigation
Whenever you create an ad, you need to make sure you have a way of tracking its results so that you can get a real sense of how it performed. Not every ad is going to be a winner, but you need to be...
View ArticleA Guide on Designing A Text Ad That Works!
If you want to advertise your product or service, a text ad can be very effective. A text ad is similar to a classified ad on a newspaper with significant improvements for the digital age. Often, it is...
View ArticleWhy visitors dislike advertising on your website? What can you do about it?
If truth be told, internet users have developed something of a love/hate relationship with online advertising. You often hear people complain about the presence of ads when they visit a website, but...
View ArticleWhat makes online video advertising attractive?
There are all kinds of different methods of marketing and advertising used in the digital age, yet it is video that is fast becoming one of the most popular formats. It would be easy to say that the...
View ArticleIs Your Ad Really Underperforming?
The internet has created the seeming need for instant gratification. This is even true in advertising, where companies will quickly consider a particular ad campaign to be useless if it does not...
View ArticleFive ways to offer advertisers more value on your online newspaper/magazine
Newspapers and magazines have slowly but surely been stepping away from the traditional print format and have now been overtaken by their newly preferred digital format. This has allowed a lot of...
View ArticleFive questions to ask before you advertise on a website
There are few, if any, large corporations that can survive without spending money on some sort of advertising. This is why you still see established businesses putting ads on TV or on websites all...
View ArticleFive reasons for your advertiser to keep advertising on your site
When you are able to obtain advertisers for your website, you will hope they stay with you for an extended period of time. The security provided by the continuous weekly or monthly payments is...
View ArticleFive reasons an advertiser might no longer want to advertise on your website
Landing several good advertisers is a great way to monetize your website, but they will only stay if they feel as though advertising with you is beneficial for their business. Most companies have a...
View Article