If truth be told, internet users have developed something of a love/hate relationship with online advertising. You often hear people complain about the presence of ads when they visit a website, but those very same people will also tell you about a great deal that they got by clicking on one of those ads. The fact of the matter is that online advertising works and it is a great source of income for both the advertiser and the publisher. It is hence no real surprise that website owners are turning to ad servers to help them maximize their advertising revenue while delivering value to their visitors. ...
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